Keep It Warm: One-For-One, Warmth-For-Warmth from Matthew Racz on Vimeo.

It used to be quite uncommon for businesses to have a social mission attached to their business model. Revenue was the main driver and all metrics were tied to growth. Luckily, our generation of innovators have shifted their priorities: Innovation through changing the world. Jeff Savio, founder of Keep It Warm and recent graduate from Villanova University, is a part of this generation of innovators looking to make a positive impact on the world. I am honored to have him on this episode of Start It Up TV!

Keep It Warm is a socially responsible apparel company specializing in winter wear. For every product sold, Keep It Warm will donate one to someone in need: one-for-one, warmth-for-warmth. Furthermore, Keep It Warm acts as a promoter of deprivation awareness by supplying happiness, hope, and comfort to underprivileged corners of the world.

Keep It Warm was born in 2011 because of a life experience Jeff had when he was a senior in High School. After going on a service trip to the Lakota Tribe in South Dakota – one of the poorest counties in the country – he knew that he had to do something to make a difference. Enjoy this episode as we dive into the business who is making a direct impact on the lives of those who have lost hope.

About Jeffrey Savio

Jeff Savio is a 2012 graduate from Villanova University, where he majored in Finance and International Business with minors in Political Science and Entrepreneurship.  He is originally from Voorhees, NJ, where he attended Bishop Eustace Preparatory School.  Passionate about helping others, Mr. Savio participated in many community service initiatives throughout high school, ultimately embarking on an outreach trip to the Pine Ridge Indian Reservation in Pine Ridge, SD.  These experiences motivated Mr. Savio to begin his own initiative to help others.

In the Spring of 2011, Mr. Savio founded Keep it Warm with classmates at Villanova.  In addition to having worked in financial services, Mr. Savio also has non-profit international experience through previous engagements with UK Sustainable Investment and Finance in London, UK, and the Chamber of Deputies of the Italian Parliament in Rome, Italy.

Mr. Savio is extremely passionate about socially responsible business and entrepreneurship, and he hopes Keep it Warm will serve as another example that businesses can be successful while making a positive impact in the world.

Links to Connect with Jeffrey:

Feel free to connect with Jeffrey, browse his socially responsible products, or simply let him know you loved the interview!

• Facebook: www.facebook.com/keepitwarm
• Twitter: https://twitter.com/#!/keepitwarmteam
• Jeffrey Linkedin: http://www.linkedin.com/in/jeffreysavio

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